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Event Details
The Fourth Annual Sheela Basrur Public Health Symposium
Date: Monday, April 2, 2012
Time: 8:45 a.m. – 10:15 a.m.
The Sheraton Centre Toronto Hotel 123 Queen Street West Toronto, ON M5H 2M9
Changing practice in a changing landscape: vaccine wars, science and new media
Keynote Speaker: Seth Mnookin, Author, The Panic Virus: A True Story of Medicine, Science, and Fear
Panellist: Noni MacDonald, Professor of Paediatrics and of Computer Science at Dalhousie University
Panellist: Jennifer Keelen, Assistant Professor, Dalla Lana School of Public Health at the University of Toronto
How can public health messages be communicated effectively? How can public health professionals confidently speak about risks and unknowns? How is new media supporting and countering good public health practices? The fourth annual Sheela Basrur Public Health Symposium brings together a renowned journalist, a leader in paediatric infectious disease, and an expert in the use of social media for knowledge exchange and behavioural change to address these challenging questions. With a focus on immunization, each speaker offers unique insights into how to convey important public health messages to the public not only to engage them, but also as a means to influence behaviour and bring about positive health outcomes.
Objectives:
- To share key lessons learned from Seth Mnookin’s research and writing related to The Panic Virus.
- To learn how to reframe public health messages so that they are more engaging and pervasive.
- To discuss strategies on how to combat misinformation.
- To provide tips on how public health professionals can confidently, openly, and honestly speak to the public about risks and unknowns.
- To identify ways to develop and maintain an easily accessible and trustworthy online public health presence.
- To discuss the challenges in engaging with some new media platforms to build public trust both during periods of relative security and during crises.
The Sheela Basrur Symposium will be the kickoff event for The Ontario Public Health Convention (TOPHC) www.tophc.ca
All those who register will be entered into a draw to win one of ten signed copies of Seth Mnookin’s book, The Panic Virus: A True Story of Medicine, Science, and Fear.
When & Where
Sheraton Centre Toronto Hotel
123 Queen St W
Toronto,
Ontario Canada
Canada
Monday, April 2, 2012 from 8:45 AM to 10:15 AM (ET)
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